Stefan Kapteijns' story
Stefan created the Social Reach Optimization program together with his team at Apostle. A practical approach based on the latest insights in behavioural science to implement brand ambassador programs in any organization. Over the years, he has worked with several high-profile brands and has developed a deep understanding of the needs and expectations of these companies. A hands-on, results-driven approach characterizes Stefan's coaching. He provides his course members with tools, training, and support they need to become SRO specialists.


Stefan Kapteijns' background
Stefan started his academic career at the University of Amsterdam with a keen interest in communication science. As a specialist in corporate and persuasive communication, he now helps organisations to maximize their social media presence through Social Reach Optimization and brand ambassador programs. He is an accomplished trainer with over 10 years of experience in Marketing, Customer Success and Content Creation.